By Michael Nelson, MBA – CEO, The CoBuilders

June 2025

We’ve spent years watching skilled crafts come to life—firsthand witnessing eight-to-twelve-year learning curves for designers, builders, coders, and marketing pros. Now, in just hours, agentic AI can clone those capabilities. Tools like OpenAI Codex, Google Gemini, and NVIDIA-accelerated models are automating what traditionally took years to master. And yet, this isn't a crisis—it’s a catalyst.

At The CoBuilders, we’re excited—not fearful. We're building launchpads, not replacements.

AI as Ally, Not Adversary

Many still frame AI as a job-stealing monster. But we see AIs—not as rivals—but as purpose-built teammates. Tools may generate code, synthesize content, or spin up marketing collateral in seconds—but they lack human insight, empathy, and lived experience.

That’s why we designed SCRUBgpt not to replace cleaners—but to elevate them. It’s context-aware, intelligent, and built to automate the mundane, freeing professionals to focus on what humans do best.

What "Agentic" AI Really Means

"Agentic" isn’t just a buzzword—it’s a shift in software behavior:

Context-aware memory: SCRUBgpt remembers your name, ZIP code, preferred services, rates, and past actions across sessions.
Next-best-action logic: Whether it’s drafting a promo after a pitch or sending a follow-up SMS, SCRUB knows what to do next.
Multi-modal execution: SCRUBgpt doesn’t stop at chat—it can generate branded images, email drafts, social posts, and schedule campaigns across platforms.

This shift is what breaks the illusion of AI as "just another tool" — it becomes an integrated teammate.

Real-World Impact: Everyday Transformation

Here’s what agents like SCRUBgpt enable in real life:

Homegrown Tech: Imagine a family teaching a robot arm to fold laundry or chop veggies—custom tools in personal environments.
Barber, Chef, Studio Support: Professionals get to retain creative control while automating routine components—e.g., automated info capture during service.
Senior Care & Health: Context-aware assistance that can remind, monitor environments, and suggest health-rooted actions, improving quality of life.
Service Economy Empowerment: A cleaner uses SCRUB to identify move-out opportunities, draft outreach emails, generate an Instagram post, and set reminders—all aligned to their work rhythm.

This isn’t science fiction. It's happening now.

SCRUBgpt at The CoBuilders: Agentic AI in Action

We’ve combined foundational AI platforms with a Model Context Protocol (MCP) to build SCRUBgpt, and here’s how it works in practice:

Opportunity Discovery: Identify nearby apartment communities based on ZIP.
Opportunity Modeling: Estimate revenue from unit turnover rates.
Outreach Automation: Generate pitch emails and SMS campaigns in seconds.
Next Best Action: Offer post-campaign advice—prompts for follow-up or social content—all contextually prioritized.

It’s not just marketing automation. It’s real conversation intelligence that empowers busy professionals with proactive guidance.

What This Means for the Service Industry

Jobs evolve—not vanish: Roles shift from routine execution to strategy, empathy, leadership, and creativity.
New skills fold in: AI literacy becomes part of the job, but so do emotional intelligence and human connection.
Everyday life gets smarter: Imagine households or sole providers customizing how AI assists them daily—from chores to caregiving.

The Invitation

At The CoBuilders, we don’t see change as something to fear—we see opportunity. Agentic AI isn’t edge tech—it’s front-line infrastructure for professionals. Through SCRUBgpt, we’re already reimagining work in flooring, cleaning, senior care, commercial services, and beyond.

If you’re a cleaner, service provider, technologist, partner, or investor curious about vertical AI’s future—we want to talk. Let’s build meaningful aid for every role—not just for coders, but for everyday doers.

Learn more or try SCRUBgpt for free.